In this edition of the Courage Brands Spotlight, Ryan, Billy Collins, and Kimberly Voorhis unpack three brands that turned overlooked moments into loyal movements. Ryan kicks things off with Goldbelly, the mail-order marketplace delivering regional food favorites nationwide—think deep-dish from Chicago or crab cakes from Maryland. Kimberly sings the praises of Trader Joe’s, a grocery chain that proves simplicity is courageous, where decision fatigue fades, handwritten signs spark delight, and hidden monkeys keep kids smiling. Billy closes with Scrub Daddy, the Shark Tank sponge that scrubbed away boredom and built a half-billion-dollar empire with flex-texture tech, irreverent TikTok humor, and holiday-themed clean-up companions. These brands may serve very different needs, but each one earns its place through conviction, creativity, and the courage to make everyday things feel a little more magical.