In this episode, Ryan Kimler discusses how he has built a successful CFO practice by using a language that speaks to business owners rather than accounting jargon, as well as networking with associations to get in front of potential clients. He focuses on understanding the gap between where the client is currently and where they want to be, asking questions about their business operations, profitability, money taken home, and vacation plans. He explores the importance of asking questions and understanding the language of business owners in order to help them bridge the gap between their current reality and their desired future. Another value-bomb episode so make sure you tune till the end!