The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/ Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all Consumer habits report download : https://nielseniq...
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The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/ Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all Consumer habits report download : https://nielseniq...
Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
The CPG Guys
45 minutes
1 month ago
Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way. Follow Mike on LinkedIn at: https://www.linkedin.com/in/michaelthomasmccune/ Follow Maggie on LinkedIn at: ...
The CPG Guys
The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/ Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all Consumer habits report download : https://nielseniq...
