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The CPG View
The CPG View
119 episodes
5 days ago
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
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Marketing
Business
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All content for The CPG View is the property of The CPG View and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Show more...
Marketing
Business
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Higher Touch, Smarter Tech: How AI is Redefining the Digital Shelf (Betsy Mello, CEO at Midnight Group)
The CPG View
23 minutes 43 seconds
1 month ago
Higher Touch, Smarter Tech: How AI is Redefining the Digital Shelf (Betsy Mello, CEO at Midnight Group)


You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?


When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales?

 

Amazon is such a critical channel for so many brands — what are some key ingredients to sustaining long-term success on marketplace platforms?

 

You have managed a large and diverse portfolio — how do you think about balancing operational excellence with the need to constantly innovate and stay ahead of trends?

 

Looking ahead, what are you most excited about in the future of digital commerce and how should brands be preparing for what’s next?


The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!