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The CPG View
The CPG View
119 episodes
4 days ago
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
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Marketing
Business
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All content for The CPG View is the property of The CPG View and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Show more...
Marketing
Business
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Marketplace Momentum: Scaling Brands in the Fast Lane of E-Commerce (Jamie Roller, Director, Growth Channels at Dr. Squatch)
The CPG View
19 minutes 25 seconds
3 months ago
Marketplace Momentum: Scaling Brands in the Fast Lane of E-Commerce (Jamie Roller, Director, Growth Channels at Dr. Squatch)

Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands?

 At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far?

 Profitability and growth strategy are your superpowers. What advice would you give to emerging consumer brands looking to break through the noise on Amazon?

 You’ve built a reputation for streamlining processes and leading cross-functional teams. How do you balance the fast pace of eCommerce with ensuring long-term, sustainable growth?

 

What excites you most about helping brands scale on platforms like Amazon and Walmart.com, and how do you see marketplaces evolving in the next few years?

 

The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!