Sending the Elevator Down: Building Culture, Brand, and Empowering the Next Generation (Jeff Durham, CEO & Co-Founder Durham Enterprises)

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The CPG View

119 episodes

5 days ago

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

Marketing

Business

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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

Marketing

Business

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Sending the Elevator Down: Building Culture, Brand, and Empowering the Next Generation (Jeff Durham, CEO & Co-Founder Durham Enterprises)

The CPG View

20 minutes 35 seconds

3 weeks ago

Sending the Elevator Down: Building Culture, Brand, and Empowering the Next Generation (Jeff Durham, CEO & Co-Founder Durham Enterprises)

You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme Beauty?

Building a CPG brand that scales globally is no small feat. What were some of the biggest challenges you faced along the way, and how did you navigate them?

Gimme Beauty has made waves in the health and beauty space. What innovations or trends in the industry excite you the most right now?

With Gimme products in over 25,000 retail locations, how do you balance fast growth with maintaining a strong team culture and brand identity?

You also founded the CPGX Forum, bringing together industry leaders. What do you see as the biggest opportunities and disruptions shaping the future of CPG brands?