For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?

How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?

What’s your perspective on how trade disputes—especially between the U.S. and China—are reshaping global sourcing strategies for eCommerce-first supplement brands?

From UNPA’s vantage point, how prepared is the VMS industry to navigate growing regulatory and trade complexity while scaling globally via platforms like Amazon?

As Amazon continues to dominate supplement discovery and purchase behavior, how should brands balance regulatory compliance with the speed and scale that eCommerce demands?

With growing scrutiny around claims, testing, and transparency, how is UNPA helping brands compete responsibly on digital shelves where speed and consumer trust are both critical?