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The CPG View
The CPG View
119 episodes
4 days ago
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
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Marketing
Business
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All content for The CPG View is the property of The CPG View and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Show more...
Marketing
Business
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The Lottery Ticket Effect: What Drives True Partnership (Chris Haimbach, North America General Manager at Perrigo)
The CPG View
23 minutes 34 seconds
4 days ago
The Lottery Ticket Effect: What Drives True Partnership (Chris Haimbach, North America General Manager at Perrigo)

 

You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today?

 

Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love?

 

In a world flooded with skincare claims and health-conscious consumers, how does Perrigo approach trust, transparency, and efficacy in brand building across the portfolio?

 

You’ve led go-to-market strategies at a global scale—what have you found to be the most critical success factor when launching skin healing products in today’s competitive retail landscape?

 

What are you most excited about right now in your role - whether it’s a breakthrough innovation, a bold new brand strategy, or something entirely unexpected?

 

The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!