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The Creative Brief with Brian Athey
Brian Athey
17 episodes
1 day ago
Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.
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Marketing
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All content for The Creative Brief with Brian Athey is the property of Brian Athey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.
Show more...
Marketing
Business
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14: Knox Kronenberg’s Wild Journey from Yeti Intern to Adventure Photography Legend
The Creative Brief with Brian Athey
57 minutes 16 seconds
1 year ago
14: Knox Kronenberg’s Wild Journey from Yeti Intern to Adventure Photography Legend

Dive into the captivating world of adventure photography with Knox Kronenberg, an artist and storyteller whose lens has captured some of the most breathtaking moments in the wild. From his beginnings as Yeti's very first intern to collaborating with leading outdoor brands and becoming a beloved figure in the adventure photography industry, Knox's journey is nothing short of inspiring.

What's Inside This Episode:

  • The Yeti Origin Story: Discover how Knox started his career as the first intern at Yeti and what it taught him about the adventure industry.
  • Epic Brand Adventures: Tag along on a fishing trip from the Florida Keys to Charleston with Bajio Sunglasses, Simms Fishing, Poncho, and Costa, capturing the essence of adventure through his lens.
  • Black & White Brilliance: Knox shares his love for black and white photography and how he finds stories in moments of chaos.
  • The Artist Emerges: Transitioning from photographer to artist, Knox tells the tales behind his famed pieces "Grey Horse" and "Texas Commute," and the adventures of capturing light in Aspen.
  • Laugh, Learn, and Get Inspired: Enjoy Knox's humorous anecdotes, valuable life lessons, and the moments that have defined his career in adventure photography.

Knox Kronenberg is not just a photographer; he's a visionary artist whose work invites us into the heart of adventure. Now, his unique perspective and breathtaking images are available for collectors, bringing the spirit of the wild into homes and hearts around the world.


Subscribe to The Creative Brief for more inspiring interviews and adventure stories. Don’t forget to hit the like button if you enjoy the journey through Knox's lens!

Connect with Us:

  • YouTube: https://www.youtube.com/@TheCreativeBriefPodcast
  • iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠ 
  • Twitter/X: ⁠https://twitter.com/brianathey⁠ 
  • Instagram: ⁠https://instagram.com/brianathey⁠ 
  • Website: ⁠https://brianathey.com⁠

#AdventurePhotography #KnoxKronenberg #PhotographyPodcast #OutdoorAdventures #Yeti #BajioSunglasses #SimmsFishing #Poncho #Costa #ArtisticPhotography #AdventureStories

The Creative Brief with Brian Athey
Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.