In this conversation, Dimitra and surface pattern designer Lucia Sanguinetti-Jonescheit of DEINKI Studio explore how creatives can use Instagram intentionally—without letting it drain their energy or creativity. Lucia shares her journey from nervous beginner to strategic planner, offering candid insights into how she built a system that supports both her art and her well-being. They discuss the emotional highs and lows of sharing work online, including how to handle visibility, creative theft, and content burnout. This episode offers grounded, practical advice for artists seeking a more sustainable relationship with social media.