This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in ...
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This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in ...
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The Creative Edition Podcast
This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in ...
