Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
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Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
From Epic Games to UGC Consulting: Zak Phelps on What Makes a Hit Game
The Creative Juice Podcast
53 minutes
3 months ago
From Epic Games to UGC Consulting: Zak Phelps on What Makes a Hit Game
Zak Phelps helped the early evolution of Fortnite Creative while at Epic Games, shaping the tools and systems that now power millions of player-made maps. In this episode, we cover: • How Fortnite’s most viral game modes started with broken tools • The real reason “Steal a Brain Rot” and “Grow a Garden” exploded • Why discovery is more math than magic • What brands get wrong when launching in Fortnite • How Zak helps creators and studios find their niche—and win ...
The Creative Juice Podcast
Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
