Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
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Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
From Fortnite OG Map to Roblox Hits: CEO Michael Herriger on Atlas Creative’s Journey
The Creative Juice Podcast
38 minutes
1 month ago
From Fortnite OG Map to Roblox Hits: CEO Michael Herriger on Atlas Creative’s Journey
Michael Herriger, co-founder of Atlas Creative, joins me to talk about building the OG Fortnite map with UEFN, working with brands like the NBA and Microsoft, and expanding into Roblox with hits like Arcade Basketball. We cover player-first design, pitching brands the right way, lessons from billions of plays, and what’s next for Atlas. Connect with Michael: LinkedIn: https://www.linkedin.com/in/michaelherriger/ Atlas Creative: https://atlascreative.com/ Please leave a positive review 💚(Help...
The Creative Juice Podcast
Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
