Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
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Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
From Teenager to CEO: How SirRifty Built a Fortnite Studio with Millions of Players
The Creative Juice Podcast
58 minutes
2 months ago
From Teenager to CEO: How SirRifty Built a Fortnite Studio with Millions of Players
Dylan “SirRifty” Benn is the 18-year-old CEO of Genesis Studios, the Fortnite UEFN team behind some of the platform’s most ambitious projects. From building Squid Game with over 1M players in a single day to recreating Fortnite’s iconic live events, Genesis is setting new standards for creative studios. In this episode, we cover: • SirRifty’s journey from Roblox to Fortnite UEFN • How Genesis Studios scaled from a friend group to a full business • The secrets behind Squid Ga...
The Creative Juice Podcast
Fortnite creators always talk about the Discovery system, but almost nobody understands how it actually works. In this episode, I sit down with Jon Hughes, founder of FCHQ and one of the leading analytic minds in Fortnite Creative and UEFN. Jon breaks down the real numbers behind map success, why certain genres explode, why others fade fast, and what the data shows about player behavior in 2025. We talk about viral loops, live events, retention targets, session time goals, hidden pitfalls, an...
