In this episode, we had the pleasure of speaking with the Founder & Creative Director at Chalk and Blade, Ruth Barnes, a company renowned for its innovative approach to audio storytelling and podcast production. Our guest shared insights into the evolution of podcasting, particularly the increasing importance of video components and high-quality sound design, such as Dolby Atmos, in modern podcast production.
We delved into the origins of Chalk and Blade, learning that the company was born out of a desire to create engaging audio content and to work independently. Our guest candidly discussed the challenges and rewards of running a business, emphasising the importance of producing meaningful and impactful stories, whether for branded content or independent projects.
A significant portion of our conversation focused on the business side of podcasting, including strategies for approaching brands and organisations, the importance of networking, and the challenges of monetisation. Our guest highlighted that for many clients, podcasting serves as a powerful brand-building and marketing tool rather than a direct revenue stream.
We also explored the creative process at Chalk and Blade, from initial concept development to final production. Our guest shared their approach to working with journalists and brands, emphasising the importance of collaboration and understanding the unique goals of each project. They also provided valuable tips on training podcast hosts, helping them find their voice and deliver engaging content.
Towards the end of the episode, our guest reflected on the impact of storytelling, sharing a personal anecdote about how reading "The Lord of the Rings" at a young age profoundly influenced their appreciation for narrative and fantasy worlds.
Overall, this episode offers a deep dive into the world of podcast production, providing listeners with a behind-the-scenes look at how Chalk and Blade creates compelling audio content that resonates with audiences and meets the diverse needs of their clients.