Hello, and welcome back to The Jim Kroft Podcast.

The creator economy promised freedom. For many of us, it delivered burnout, invisibility, and a slow erosion of meaning.

In this episode, I explore what we lose when we hand our creative process to machines. Because it’s not just about output — it’s about the transformation we abandon when we skip the hard part. When we let AI do the work, we sacrifice the very struggle that shapes our voice, our vision, our humanity.

This isn’t a rant against technology. It’s a defence of the self — and a call to reclaim the depth that only comes through doing the work ourselves.

In this episode:

🧠 How “content” replaced creation — and why it’s draining the soul from the work
🎭 Why personal branding has become a survival mechanism — and what it’s doing to our sense of self
⚙️ How AI’s promise of ease flattens the very process that forms our voice
🌀 Why performing for the feed leaves us burned out, fractured — and often ashamed
🔥 Why the only way out is through: real work, real struggle, and the transformation it offers

Let’s dive in.

Your host, Jim Kroft
(All the music today is mine and available on Spotify)

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