Natalie Barbu: From YouTube to CEO, Raising $1M+ for Rella, and The Challenge of Building in Public

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The Creator COO

Uscreen

17 episodes

4 days ago

Behind every creator is an operations executive. Someone running the business side of the brand so creators can do what they do best—create. What does it mean to be a creator’s COO? The role is developing as we speak, and we want to learn from those who are figuring it out in real-time. This is The Creator COO. Through intimate conversations, you’ll get an exclusive, behind-the-scenes look at these leaders’ journeys. Along the way, they’ll share what they’ve learned and their advice to other business operations professionals supporting creators.

Management

Business

RSS

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Management

Business

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Natalie Barbu: From YouTube to CEO, Raising $1M+ for Rella, and The Challenge of Building in Public

The Creator COO

47 minutes 44 seconds

1 year ago

Natalie Barbu: From YouTube to CEO, Raising $1M+ for Rella, and The Challenge of Building in Public

This week Matt is joined by Natalie Barbu, a content creator, podcast host, CEO and founder of Rella a SaaS business created to be the ultimate project management assistant for creators. She has built a following of over 380,000 on her personal channels, raised an impressive $1M in pre-seed from top investors, and grown revenue by 35% month over month since launching the business.

In this inspiring episode, we dive deep into the world of content creation, entrepreneurship, and the ever-evolving creator economy with Natalie Barbu, content creator, podcast host, and CEO of Rella. Rella is a pioneering software business crafted to serve as the ultimate project management assistant for creators, addressing the glaring need for a more integrated and efficient approach to managing the multifaceted demands of content creation.

Join us as Natalie shares her personal journey from starting on YouTube over a decade ago to identifying a gap in the market and taking the bold leap to fill it with Rella. We explore the challenges and triumphs of building a software business in the creator economy, the importance of aligning team dynamics with the creative vision, and Natalie's insights into the future of content and business.

Jump into the Conversation:

02:15 - Natalie’s evolution from content creator to CEO of Rella

05:40 - The unique challenges faced in establishing a software business

09:25 - Building a supportive team, emphasizing the need for alignment and a positive work culture

13:50 - The critical role of content in business today

18:00 - Early days on YouTube and seeing a gap in the market

22:45 - Potential opportunities for businesses catering to creators, and the future of creator-led ventures

27:10 - Advice for creators considering entrepreneurship and getting feedback

31:55 - Rella's ambitions and comments on the creator economy

Continue the conversation with these resources:

Check out Rella

Follow Natalie on Instagram and YouTube

Listen to the Real Reel podcast