Varun Rana sat down with Jack for episode 1 of The Creator Incorporated. Varun is a full-time content creator with over 130k followers across his social channels. Varun talked about his journey from tech bro to creator, the lessons learned along the way, and how he now has to think of his content creation as a business.
3:11 — Varun realizing content is a business
6:00 — Varun’s origin story
9:55 — Varun’s first viral tiktok
12:50 — Varun talking about his start up that had crazy drama
17:10 — negotiating a brand deal
19:45 — making the big leap
21:30 — payment for creators is weird
22:33 — Varun’s big risks and Varun LLC
28:00 — Talking about rates for brand deals stresses out Varun
29:00 — Direct advice to influencer marketers
31:50 — What varun would do if he was the head of influencer marketing for a brand
33:00 — solid riff sesh with me and varun about comment sections
34:00 — Varun gets kinda vulnerable
34:50 — Varun and I fist bumped
35:45 — How to get to 1k followers
37:00 — i tell varun the best advice hes given me
40:30 — “just post it”
41:20 — group chat memes guy that could be famous
42:30 — fear of judgment in the content game 👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Varun Rana: @the_varunrana