We're joined by Gabriel Agrelli, the Product and Marketing Development Director for Daterra in Brazil , a company he's been with for 16 years and one he calls a "driving force" in the Brazilian specialty coffee scene. Gabriel shares his unique journey, which started as a 13-year-old in a foundation run by the same family and grew into a "fast track" education in coffee, learning from the world's best roasters. We dive deep into how Daterra helped shatter the global paradigm that Brazilian coffee was just a low-quality "blender" , culminating in a historic 2018 World Brewers Cup win with their Laurina variety. Gabriel also unveils the powerful theme for this year's Masterpieces by Daterra auction: "Brazil Core" , a cultural celebration designed to overcome the "Mongrel Complex"—the old belief that everything from outside Brazil was better.