In this episode of The Cupping Table, David sits down with Raul Rivera, the visionary behind El Salvador’s legendary Finca Santa Rosa. Raul shares the emotional journey of taking over the family farm after his father's passing and transforming it into a four-time Cup of Excellence winner. They discuss how Raul applied his corporate background in economics to coffee production, his controversial yet effective approach to plant nutrition using the "pregnant wife" analogy, and his new cooperative model designed to build equity for his employees. Finally, get a preview of the unique "hard-to-screw-up" Pacamara Honey lot Raul is submitting to the upcoming Dubai Coffee Auction.