In this episode of The Cupping Table, we sit down with Jorge Castro, Director of Production at Inmaculada Coffee Farms, to discuss how an industrial engineering background helped them produce some of the world's most successful competition coffees, including the legendary Eugenioides. Jorge reveals Inmaculada's data-driven approach to experimental processing, explains why metrics like Brix and variety are often overvalued in specialty coffee, and shares his honest take on why roaster feedback on fermentation often leads to worse results. We also dive into the upcoming Colombia Legends auction and the market's evolving debate between "Old World" clean profiles versus "New World" infused innovations.