In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo breaks down one of the biggest misconceptions in business: believing your financial advisor can fix what’s actually a go-to-market problem.

Through a practical (and hypothetical) company example, Ivelisse walks listeners through the five points of The Curao Compass™ — North (Structure), East (GTM), West (Operations), South (Finance), and Center (Customer and Marketing) — showing how each direction connects to sustainable, aligned growth.If your revenue reports and your reality don’t match, this episode will show you where to look first — and how to lead with clarity, not certainty.

Key Takeaways:-Financial data shows what happened; GTM reveals why.-Most financial shortfalls stem from misalignment, not mismanagement.-Stop trimming — start tracing.-Structure, not spending, determines sustainable growth.-Balance your business, not just your budget.

🎧 Listen now to learn why clarity — not certainty — is your real competitive advantage.

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