Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
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Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions
The Curiosity Current: A Market Research Podcast
37 minutes
3 months ago
Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions
How do subconscious drivers shape the way we shop for groceries?
In this episode of The Curiosity Current, hosts Stephanie and Julie Myers sit down with Dr. Hassan Aleem, Senior Consumer Insights Partner at Amazon, to explore how behavioral science and neuroscience help brands measure behavior in complex retail settings. From intercepts and shop-alongs to basket analysis and packaging cues, Hassan explains how to capture what people really do, not just what they say.
The Curiosity Current: A Market Research Podcast
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
