Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
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Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery
The Curiosity Current: A Market Research Podcast
47 minutes
4 months ago
The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery
The most valuable consumer insights often emerge when we’re willing to challenge our own assumptions and those of others.
In this episode of The Curiosity Current, hosts Stephanie and Victoria sit down with Sarah Montgomery, Director of Human Insights at The Coca-Cola Company, to explore how the Socratic method can help researchers question ingrained beliefs, push beyond confirmation bias, and uncover the deeper truths that move businesses forward.
The Curiosity Current: A Market Research Podcast
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
