Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
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Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
Turning insight into impact: What CMOs really want from market research
The Curiosity Current: A Market Research Podcast
45 minutes
4 days ago
Turning insight into impact: What CMOs really want from market research
Modern CMOs are overwhelmed with data yet short on clarity.
In this episode of The Curiosity Current, host Molly Strawn-Carreño and guest host Shanon Adams, President and COO of aytm, sit down with Steve Olenski, “The CMO Whisperer,” to unpack what CMOs really need from insights partners. Steve explains why insights must be treated as a growth engine, how the strongest teams align on trust, translation, and timing, and why storytelling and speed now matter more than volume. The conversation breaks down how to earn a real seat at the table, how to use AI responsibly, and what separates insights teams that drive decisions from those that only deliver decks.
The Curiosity Current: A Market Research Podcast
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
