The role of research is shifting from reactive validation to a proactive strategy. In this episode of The Curiosity Current, hosts Stephanie and Elana Marmorstein sit down with Adam Hagerman, whose career spans Apple, GLG, and Indeed, to explore how research can move beyond usability into usefulness, why Jobs-to-Be-Done reframes product growth, and what the next generation of insights professionals must master to connect strategy with real user needs.