The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell
The Current Report
15 minutes 29 seconds
9 months ago
Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell
Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.
Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the inside story of the strategy behind the ad.
The Current Report
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
