The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
Tubi streaming Big Game is full circle moment after infamous ad
The Current Report
12 minutes 32 seconds
9 months ago
Tubi streaming Big Game is full circle moment after infamous ad
Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.
It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform.
Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news.
The Current Report
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
