The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
12 episodes
3 weeks ago
Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
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Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
Agentic Commerce: When AI Agents Start Shopping for Us
The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
2 months ago
Agentic Commerce: When AI Agents Start Shopping for Us
Vlerick Professor Andreas Munzel and co-host Christina unpack how AI agents inside tools like ChatGPT are moving from product recommendations to actually completing purchases. They explore how this rise of agentic commerce reshapes the 7A customer journey and what it means for brands, retailers, and digital marketers who don’t want to lose the customer relationship to AI.
The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
