All content for The CX Cast is the property of Forrester and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
418: How Accurate Marketing Management Improves Customer Experience
The CX Cast
19 minutes 48 seconds
3 months ago
418: How Accurate Marketing Management Improves Customer Experience
How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.
