David vs. Goliath: Marketing at a Startup with No Budget

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The Cybersecurity Marketer

Robert Baillieul

4 episodes

4 hours ago

Marketing in cybersecurity is brutal... tight budgets, skeptical buyers, and nonstop noise. The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out. Hosted by content strategist Robert Baillieul, this show features honest conversations with the people building brand and pipeline in infosec... from seed-stage startups to scaling vendors. No theory. No fluff. Just real talk, battle stories, and lessons learned. New episodes every two weeks. Subscribe wherever you get your podcasts.

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Business

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Marketing

Business

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David vs. Goliath: Marketing at a Startup with No Budget

The Cybersecurity Marketer

42 minutes 19 seconds

5 months ago

David vs. Goliath: Marketing at a Startup with No Budget

Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing.

📹 Mentioned: Skyline Trail – Cape Breton

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