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The Cybersecurity Marketer
Robert Baillieul
4 episodes
2 hours ago
Marketing in cybersecurity is brutal... tight budgets, skeptical buyers, and nonstop noise. The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out. Hosted by content strategist Robert Baillieul, this show features honest conversations with the people building brand and pipeline in infosec... from seed-stage startups to scaling vendors. No theory. No fluff. Just real talk, battle stories, and lessons learned. New episodes every two weeks. Subscribe wherever you get your podcasts.
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Marketing
Business
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All content for The Cybersecurity Marketer is the property of Robert Baillieul and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing in cybersecurity is brutal... tight budgets, skeptical buyers, and nonstop noise. The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out. Hosted by content strategist Robert Baillieul, this show features honest conversations with the people building brand and pipeline in infosec... from seed-stage startups to scaling vendors. No theory. No fluff. Just real talk, battle stories, and lessons learned. New episodes every two weeks. Subscribe wherever you get your podcasts.
Show more...
Marketing
Business
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The New Rules of B2B Marketing in the Age of AI
The Cybersecurity Marketer
46 minutes 41 seconds
6 months ago
The New Rules of B2B Marketing in the Age of AI

Is AI the end of marketing as we know it, or just the beginning?

In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever.

We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days.

Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn—I’d love your feedback.

The Cybersecurity Marketer
Marketing in cybersecurity is brutal... tight budgets, skeptical buyers, and nonstop noise. The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out. Hosted by content strategist Robert Baillieul, this show features honest conversations with the people building brand and pipeline in infosec... from seed-stage startups to scaling vendors. No theory. No fluff. Just real talk, battle stories, and lessons learned. New episodes every two weeks. Subscribe wherever you get your podcasts.