564 - Your Employees Are Your First Audience

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The Daily Hint with Jens Heitland

Jens Heitland

568 episodes

1 day ago

Your Brand. Your Influence. Your Legacy. Welcome to The Daily Hint with Jens Heitland, the go-to podcast for CEOs and business owners looking to elevate their personal brand and establish thought leadership. Hosted by Jens Heitland, renowned personal branding expert and corporate innovator, this daily, bite-sized podcast delivers powerful insights to help you: - Build a standout CEO brand - Strengthen thought leadership - Expand influence & grow your network - Generate business © All Content Jens Heitland - Produced by Heitland Media Group

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564 - Your Employees Are Your First Audience

The Daily Hint with Jens Heitland

58 seconds

6 days ago

564 - Your Employees Are Your First Audience

When your own employees don’t follow you on social media, it’s not a digital issue. It’s a leadership issue. The best leaders don’t just lead in meetings. They lead in public. Their people follow them because their message connects.

Here’s why it matters and how to make a change.

1. Internal attention is the first form of influence

Before the world listens, your team should.If your employees don’t find your message worth following, why should anyone else?Visibility starts with trust, and trust begins inside your own organization.

2. Your team amplifies your reach

Every employee follower multiplies your voice.They share, comment, and engage.That momentum builds visibility faster than any ad spend ever could.Leadership content spreads further when your people believe in it.

3. Teach through your content

Employees follow leaders who give value.Share lessons, reflections, and insights they can learn from.Make your posts a place of growth, not just announcements.When they gain from what you share, they’ll want more.

4. Turn employees into ambassadors

When your team understands your message, they can effectively convey to the world who you are and what your company stands for.They become your best storytellers.And your brand becomes stronger because of it.

Final ThoughtIf your people don’t follow you, don’t blame the algorithm.Ask what you’re sharing that’s worth following.Leadership visibility starts from within.When your team believes, the world follows.

Highlights:

00:00 The Importance of Employee Engagement on Social Media

00:13 Setting High Expectations for CEO Social Media Presence

00:26 Benefits of Employee Engagement on Social Media

00:49 Empowering Employees as Brand Ambassadors

00:59 Conclusion: Reflect on the Impact

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