This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
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This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
Episode 138: MLS Discloses Sub Numbers; YouTube Earnings; Latest News from Disney, ESPN, NBC, MAX and Paramount
The Dan Rayburn Podcast
46 minutes
5 months ago
Episode 138: MLS Discloses Sub Numbers; YouTube Earnings; Latest News from Disney, ESPN, NBC, MAX and Paramount
This week, we highlight the details surrounding the MLS commissioner's disclosure that MLS Season Pass is averaging 120,000 unique viewers per match on Apple TV, representing a nearly 50% increase from 2024. For earnings, we cover Q2 ad revenue on YouTube, up 13% YoY and Alphabet's plan to increase capex investment in 2025 to approximately $85 billion, in addition to the cord-cutting numbers from Charter and Verizon. We cover the latest rumors of the NFL’s interest in acquiring an equity stak...
The Dan Rayburn Podcast
This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
