This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
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This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
Episode 150: Netflix to Implement DAI for NFL on Xmas; YouTube TV and Disney Carriage Dispute; Earings Data from Fubo and Fox; Layoffs and AI
The Dan Rayburn Podcast
47 minutes
2 months ago
Episode 150: Netflix to Implement DAI for NFL on Xmas; YouTube TV and Disney Carriage Dispute; Earings Data from Fubo and Fox; Layoffs and AI
This week, we detail Netflix's plans to offer live, dynamic ad insertion (DAI) for NFL games on Christmas and why this is a significant development for the industry. We also debated their new ad viewing definition and the announcement that ads on Netflix now reach more than 190 million MAUs globally. We break down the latest developments on the YouTube TV and Disney Carriage Dispute and how both companies are being disingenuous with users. For Q3 earnings data, we highlight Fubo's impr...
The Dan Rayburn Podcast
This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
