This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
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This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
Episode 155: NBA and NFL Viewship Stats From Thanksgiving Weekend; Netflix Removes Casting; Versant Media Group Finances; Bending Spoons Closes On Vimeo Acquisition
The Dan Rayburn Podcast
44 minutes
4 weeks ago
Episode 155: NBA and NFL Viewship Stats From Thanksgiving Weekend; Netflix Removes Casting; Versant Media Group Finances; Bending Spoons Closes On Vimeo Acquisition
This week, we detail the viewship stats from Amazon, ESPN, FOX, and Paramount for NBA and NFL games during the Thanksgiving holiday, as well as the changes we saw in Black Friday OTT discounts. We also discuss what we consider a bad decision by Netflix, removing support for casting shows from mobile devices to most TVs and streaming devices, thereby affecting users who stream Netflix in hotel rooms. We also cover NBC News' announcement that it plans to launch a new ad-free paid streaming serv...
The Dan Rayburn Podcast
This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-sec...
