Welcome to The Darshana Shah Show — where real stories take center stage. From inspiring journeys to unfiltered conversations, this podcast is all about embracing the raw, the real, and the unapologetically authentic. No pretenses, no masks — just honest narratives that celebrate the beauty of being yourself. Ready to tune into stories that hit close to home?
Hit subscribe and join us on this journey of authenticity!
All content for The Darshana Shah Show is the property of Darshana Shah and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Darshana Shah Show — where real stories take center stage. From inspiring journeys to unfiltered conversations, this podcast is all about embracing the raw, the real, and the unapologetically authentic. No pretenses, no masks — just honest narratives that celebrate the beauty of being yourself. Ready to tune into stories that hit close to home?
Hit subscribe and join us on this journey of authenticity!
Building a Pop Culture Powerhouse | Vedang Patel | EP 13 | The Darshana Shah Show
The Darshana Shah Show
48 minutes
3 months ago
Building a Pop Culture Powerhouse | Vedang Patel | EP 13 | The Darshana Shah Show
In this episode of The Darshana Shah Show, we uncover the exciting journey of Vedang Patel, Co-founder of The Souled Store, a leading brand in pop culture merchandise in India. Vedang shares insights on bootstrapping the company, overcoming early challenges, and the importance of authenticity, customer focus, and quality in building a sustainable business.
Discover how The Souled Store created a unique community around pop culture, integrated Indian values, and expanded into offline retail. Plus, get a glimpse into Vedang's personal interests and his candid thoughts on entrepreneurship and team dynamics.
00:00 Highlights of the Episode
01:32 The Journey of Bootstrapping
03:02 Challenges and Realizations
06:42 Defining Cool and Pop Culture
10:59 Failures and Learning from Mistakes
18:40 Corporate Culture and Employee Ownership
20:45 Navigating the D2C Landscape
23:50 Branding Success and Store Design
25:57 Challenges of Inventory Management
26:45 Transitioning from Founder to CEO
27:50 Building a Strong Brand Identity
29:39 Customer Engagement and Community Building
38:28 Rapid Fire
41:18 Leadership Philosophy and Team Dynamics
43:46 Personal Interests and Hobbies
44:48 Advice for Aspiring Entrepreneurs
46:04 Closing Thoughts and Reflections
The Darshana Shah Show
Welcome to The Darshana Shah Show — where real stories take center stage. From inspiring journeys to unfiltered conversations, this podcast is all about embracing the raw, the real, and the unapologetically authentic. No pretenses, no masks — just honest narratives that celebrate the beauty of being yourself. Ready to tune into stories that hit close to home?
Hit subscribe and join us on this journey of authenticity!