Join us as we dive deep into the journey of Viraj Sheth, Co-founder and CEO of Monk Entertainment, who has been a pivotal force in shaping India's creator economy. Discover the early days of influencer marketing, the impact of COVID-19 on the industry, and the importance of finding a unique selling proposition (USP) as a creator. Viraj shares his insights on managing Gen Z talent, navigating the business aspects of content creation, and the evolving landscape of influencer marketing. This episode is a treasure trove for anyone aspiring to understand the dynamic world of content creation and influencer marketing. Learn about Viraj's personal journey, his leadership style, and Monk Entertainment's vision for the future. 00:00 Highlights of the Episode02:10 Childhood and Early Influences 05:30 Struggles and Turning Points in Engineering 07:42 Starting a Talent Agency 10:41 Cold Emailing and First Breakthrough 12:31 Building Monk Entertainment 19:07 Expanding the Talent Roster 23:57 Focusing on Brand Relationships 29:55 Monetizing Content and Creator Niches 38:36 Managing Celebrities and High-Profile Collaborations 40:00 Celebrity Endorsements and Brand Value 40:45 Chasing Trends vs. Building a Niche 42:50 The Importance of Authenticity 45:41 Regional Content Creators and Market Demand 49:59 Monetization Strategies for Creators 51:14 Brand Expectations and Creator Collaborations 58:22 Leadership and Management Insights 01:11:05 Future Trends in Content Creation 01:17:03 Rapid Fire and Closing Thoughts