In this enlightening episode, we sit down with Rupesh Jain, Founder of Lucira Jewelry. From his early days in a traditional family jewelry business to becoming a forerunner of India's fine jewelry revolution, Rupesh walks us through his inspirational journey. He shares insights on balancing heritage with modernity, the evolution from natural to lab-grown diamonds, and the innovative strategies that have made Lucira a trusted name. Discover the key learnings from his Candere days, the challenges faced, and how Lucira is redefining the diamond industry by making high-quality designs more personal, transparent, and accessible. Whether you’re an aspiring entrepreneur or a jewelry enthusiast, this episode is packed with valuable lessons on trust, authenticity, and creating a brand that resonates deeply with consumers. 00:00 Highlights of the Episode 02:21 The Diamond Moment: From Corporate to Jewelry 04:47 Starting Candere: The Secret Venture 08:29 Challenges and Early Successes 12:21 Partnerships and Scaling Up 16:18 Transition to Lab-Grown Diamonds 25:48 Understanding Lab-Grown Diamonds 33:05 Consumer Comfort with Lab-Grown Diamonds 34:21 Heirloom Jewelry and Investment 35:32 Sustainability and Gen Z Preferences 37:22 Growth of Lab-Grown Diamonds in India 38:06 The Story Behind Lucira 39:10 Future of the Diamond Industry 41:13 Balancing Handcrafted Jewelry with Technology 42:19 Lab-Grown Gemstones and New Designs 50:17 Advice for New Founders 54:06 Leadership Style and Company Culture 58:40 Rapid Fire 01:05:15 Customer Experiences and Policies 01:07:16 Closing Thoughts and Reflections