In this episode, I am joined by the CEO of UpContent - Scott Rogerson  Scott is a returning guest where we build on the original episode of "Is Content Still King." listen here >>> https://www.podbean.com/ew/pb-7q2ht-1195cab  We cover off : Why is Employee Advocacy still a nascent concept in business, with reference to the Cisco post that was doing the rounds? Sales people, Lawyer, Consultants etc. need to see the value for them in leveraging their networks for what seems like corporate gain at a brand level - how should leadership go about the messaging on this? Does any of this actually work for lead generation? How do you prove it is working? What type of content should your Sellers, Lawyers, and Consultants consider posting and engaging with? The importance of the "hot take". And, of course, we cannot not talk about the rise of GenAI. It's a first in that this was a re-recording because I forgot to press record the first time around, so my huge thanks to Scott for his patience and agreeing to record again! Connect with Scott here >>> https://www.linkedin.com/in/scottarogerson/ Learn more about UpContent here >>> https://www.upcontent.com/