This The Deep Dive podcast episode details a strategy to maximize credit card rewards by negotiating retention offers. A client secured 50,000 Amex points—enough for a business class flight—simply by contacting Amex about their annual fee. The podcast outlines a three-step process: reviewing cards annually, negotiating proactively by suggesting cancellation, and considering downgrades or cancellation if a satisfactory offer isn't received. The approach emphasizes maximizing card value and encourages listeners to actively manage their credit card benefits. The episode concludes with a call to action to implement the described strategy.