In this episode of The Deep Dive, we challenge everything you thought you knew about negotiation by breaking down Jim Camp's groundbreaking book, Start with No.

Forget the pressure to always get to "yes."

You'll learn the counterintuitive principles of Camp's "Decision-Based Negotiation," including why you must start with "no," define your mission and purpose from the other side's perspective, and approach every conversation with a "blank slate" free of assumptions.

Whether you're in B2B sales, enterprise consulting, or closing a major SaaS deal, this episode will show you how to shed the neediness, ask better questions, and focus on your own behavior to close stronger, more valuable deals.