In this episode, we break down the fundamentals of Industrial Marketing—also known as business-to-business (B2B) marketing. Unlike consumer marketing, industrial marketing involves complex buying processes, multiple decision-makers, and long-term relationships. We explore the unique dynamics of organizational buying behavior, personal selling, pricing strategies, and channel management. You’ll also learn how promotional tools like trade shows and advertising function differently in industrial contexts, and what it takes to market effectively to institutions and other businesses. Whether you're new to B2B or looking to deepen your understanding, this episode lays out the core principles and strategies that define the field.