Today's episode is all about Search Engine Optimization hacks, misconceptions, tips, tricks, and more! My deep dive with special guest, Dave Finberg (Founder and CEO of Peaks Digital Marketing, SEO Sherpa, and overall awesome dude) is chock full of everything you never knew you needed to know! Grab a pen, it's about to get deep!

Check out Dave's company here: https://peaksdigitalmarketing.com

Key Moments: 00:08 - David Finberg & Peaks Digital Marketing Introduction 04:10 - The importance of an SEO Roadmap 05:20 - SEO Fundamentals 06:30 - Building the SEO Cake - Google's Priorities 07:00 - The Value of Videos, Audio files, and Infographics/resources 07:30 - Content Marketing in Modern Times 08:20 - Comprehensively covering a topic - Don't make Cake out of Icing 09:00 - Digitize your In-person Sales Process 09:45 - How to give the most value to the user 10:20 - Before Considering Keywords, do this. 11:00 - Consider Content before SEO. 11:12 - Google's Searcher Task Accomplishment 12:10 - Avoid Content for Content's Sake 13:00 - How Research is Key to SEO 16:40 - AI Copywriting tools - Impact on SEO 26:30 - 7 Core areas of SEO 29:00 - The Value of an SEO TEAM 30:30 - Scripts and Plugins that slow down your website (hurting SEO) 31:30 - 3rd Party Scripts 33:20 - Optimizing website assets for SEO 34:20 - The Google Tag Manager Hack for Page Speed. 39:00 - CMS Considerations - Shopping for a website 41:30 - Webflow Vs WordPress Vs Magento Vs Shopify 49:00 - Thoughts on YOAST SEO (for WordPress)

About The Deep Gripping Reality Podcast:

TDGR is your place for digital marketing tips, tricks and hacks, personal sales strategies, leadership philosophies that stand the test of time, and anything you could need to be successful in an increasingly digital world! "It's about to get deep!"

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