In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
All content for The Deep Specialization™ Podcast is the property of Corey Quinn and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
Copy This Sales Strategy, It’ll Blow Up Your Agency
The Deep Specialization™ Podcast
4 minutes
2 months ago
Copy This Sales Strategy, It’ll Blow Up Your Agency
What if one relationship could unlock a hundred new clients for your agency? In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers. You’ll learn why 90% of buyers choose from a preset shortlist (according to Harvard research), and how to ensure your agency gets on it. From identifying tastemakers to prioritizing them using two simple tools, this episode gives y...
The Deep Specialization™ Podcast
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
