In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
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In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
How To Increase Your Agency’s Sales So Much It Feels Like Cheating
The Deep Specialization™ Podcast
13 minutes
4 months ago
How To Increase Your Agency’s Sales So Much It Feels Like Cheating
Most agencies struggle with sales because they fall into the generalist trap, saying “yes” to every client, creating inefficiencies, and burning out. In this episode, Corey Quinn reveals the deep specialization flywheel that flips the script helping you attract premium clients, scale with systems, and position yourself as the go-to authority in your niche. Drawing on his 20+ years in the agency space (including scaling Scorpion from $20M to $200M), Corey walks you step-by-step through...
The Deep Specialization™ Podcast
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
