In this episode of The Dental Marketing Mix, host Dan Brian breaks down the biggest dental marketing takeaways of 2025—and why this year represents one of the most significant shifts we’ve ever seen in how patients find and choose a dentist. Drawing on industry-leading research, including the latest Whitespark Local Search Ranking Factors Report, Dan explains the new rules shaping visibility, trust, and patient acquisition in 2025. You’ll learn why Google reviews are more influential in SEO a...
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In this episode of The Dental Marketing Mix, host Dan Brian breaks down the biggest dental marketing takeaways of 2025—and why this year represents one of the most significant shifts we’ve ever seen in how patients find and choose a dentist. Drawing on industry-leading research, including the latest Whitespark Local Search Ranking Factors Report, Dan explains the new rules shaping visibility, trust, and patient acquisition in 2025. You’ll learn why Google reviews are more influential in SEO a...
"E-E-A-T Meets AIO" - How Reviews Are Rewriting Dental Search Visibility
The Dental Marketing Mix
8 minutes
4 weeks ago
"E-E-A-T Meets AIO" - How Reviews Are Rewriting Dental Search Visibility
In this episode of The Dental Domination Podcast, host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews. As Google’s AI Overviews and AIO (Artificial Intelligence Optimization) continue to transform how patients discover and choose their dentist, reviews now play a pivotal role in shaping what AI says about your practice. Dan explains how Google’s E-E-A-T framework — Expertise, Experience, Authoritativeness, and Trustworthiness — ...
The Dental Marketing Mix
In this episode of The Dental Marketing Mix, host Dan Brian breaks down the biggest dental marketing takeaways of 2025—and why this year represents one of the most significant shifts we’ve ever seen in how patients find and choose a dentist. Drawing on industry-leading research, including the latest Whitespark Local Search Ranking Factors Report, Dan explains the new rules shaping visibility, trust, and patient acquisition in 2025. You’ll learn why Google reviews are more influential in SEO a...
