Confused patients don’t say yes — they say “I’ll think about it.” Dr. Rich breaks down how weird drug commercials (yep, that one) reveal the secret to gaining trust, boosting case acceptance, and making your whole team sound like pros. Also: Is your website quietly scaring patients away?
Key Takeaways
Clarity Wins Every Time: Patients don’t want choices—they want confidence.
They’re not begging for a buffet of treatment options. They want the expert (that’s you) to say: “Here’s the issue, and here’s how we fix it.” Stop hedging. Start leading.

Explain Financials Like a Pro:  No money talk = no-shows.
Make treatment costs and payment options crystal clear before you ever pick up a handpiece. Surprises belong at birthday parties—not on your invoices.

Banish the Wanderer: No patient should ever wander your office like a lost tourist.
Escort them confidently. Metaphorically hold their hand. Literally point the way. It’s called patient care, not patient confusion.

Tell Them What’s Next (And Why): Don’t let patients walk out clueless about their next visit.
Explain what their next appointment is, why it matters, and what they can expect. Clarity now = fewer cancellations later.

Prep Before You Poke: Let patients know what they’ll feel, hear, or experience before you do it.
A little heads-up goes a long way in building trust and keeping butts in the chair.

Give the Team a Script: Confidence should be contagious.
Train your whole team—from front desk to hygienist—to speak clearly, calmly, and consistently. The message: “We’ve got this.”

Follow Up or Fall Flat: A quick post-treatment call, text, or video = magic.
Patients feel cared for. Referrals go up. No-brainer.

Use Analogies That Stick: “Dental insurance is like a coupon.”
Analogies help patients actually understand your recommendations—and that means more treatment accepted, less explaining repeated.

 
Here are some very important and easy ways to help enhance your practice and your life!
1 – Sign up for our e-newsletter. It’s filled with up-to-date practice building tips, event announcements, and more! madow.com/newsletter

When you sign up for the newsletter, you are automatically enrolled in our drawings for your own personal Dental Practice Fixers coffee mug!!

2 - Download our special free report,  "The Dirty Dozen:  HOW TO ANSWER THE MOST DIFFICULT QUESTIONS THAT PATIENTS ASK!" madow.com/ask

3 – Schedule time on Dr. Rich’s personal calendar to discuss any practice issues or ways to improve! (This is for practice-owning dentists only!)   madow.com/calendar

4 – Save money every single month on autopilot by paying a low, flat, monthly fee for credit card processing! Stop wasting money, and lower your overhead with one call!   madow.com/save

5 – Get the absolute most for your dental scrap with Southern Dental Refining. Deal directly with the owner, cut out middlemen and salespeople, and get some real mailbox money!    madow.com/gold

6 –Boost your practice with SimplyClear aligners from OrthoBrain. Skip the middlemen and work directly with US-based orthodontists for top-notch care. Make your patients smile and watch your practice thrive!  madow.com/ortho 

7 – Attract the perfect new patients with Simple ...