Becoming a Graphic Design Strategist - How to Create More Value for Your Freelance Clients

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The Design Brief

Ben G Kaiser

49 episodes

1 week ago

If you are just getting started in the graphic design industry needing help with tech, tools, and tips or you have been a graphic designer for many years you are in the right place. The Design Brief exists to inform and equip you for your career and business in graphic design.

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All content for The Design Brief is the property of Ben G Kaiser and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Becoming a Graphic Design Strategist - How to Create More Value for Your Freelance Clients

The Design Brief

17 minutes 22 seconds

6 years ago

Becoming a Graphic Design Strategist - How to Create More Value for Your Freelance Clients

As a graphic designer, I want to bring more value to my clients. I want to get more money into my business, and design with strategy and purpose! ►►► Click the link below to get the Design Business Kit...

Click here to get the Design Business Kit - https://bengkaiser.com/dbk-freeoffer/

Video #2 Graphic Designers Guide to Value Based Pricing ( https://youtu.be/CfwSuxj-mFk )

In this video, I want to talk to you about how to transition from graphic designer to graphic design strategist. This is the kick-off to a series of videos I am going to be posting on my channel. Throughout my career, I have tried to fight against the “Creative Guy” stigma. I have always wanted to have business partnerships and develop strategies with my freelance clients. I wanted to increase my client's ROI every single month I worked with them.

Books:

On Writing Well - https://amzn.to/2NbkdEg

Building a StoryBrand - https://amzn.to/31dqJxj

These goals have become realities and I want to walk you through how to get these results in your graphic design business. When it comes to getting more clients and building a more sustainable business you have to offer something more valuable than the other guy. That value is your ability to prove your results to your clients. A graphic design strategist is a data-driven person. He/she focuses more on what type of design converts rather than his/her preferences.

So I am launching this series to take you through my journey as I went from print designer to full-time marketing manager (but I like to refer to myself as a graphic design strategist because my root run deep in graphic design.

So whether you are just starting your graphic design business, or you have been at it a few years I want to help you start to bring even more value for your clients and win more proposals.