We're joined by the Creative Director of Leeds based studio Split to talk design, music and typography. With an unconventional route into the industry, Oli gives us the lowdown on how he set up Split alongside a degree in something completly different. Along with the chanllenges he faced he also details the upside of it all. Oli reveals how much the other degree has affected his work, in a good way, and how it influences the work Split takes on today. With an impressive ten years under its belt we get to hear what Oli's greatest moments have been so far. From high powered lasers to bespoke type, Oli's highlights lead us to finding out whats next from Split. Alongside the commercial work, we talked to Oli about These Northern Types (TNT). TNT is Split's latest work that asks questions about location and identity, something Oli is no stranger to with his work on the Leed's Creative Family Tree. As well as talking all things work related we hear how Oli spends his free time, mixing family with music. As well as all this, we get his opinion on where creative industry in Leeds, and the rest of the UK, is heading and what he thinks will be the factors defining it all.